GKV Foods is a private limited liability agro-processing company incorporated under Ghana’s Companies Act, (Act 179), 1963, on April 15, 2013, with registration number CS178982013. The company has researched into several derivative products from coconuts for the local and international market. GKV is currently pursuing the production of quality foods for healthy living under the ava Foods brand.
Scope of the Assignment
When GKV Foods approached us, they were facing a multi-layered challenge:
As an agro-processing company specialising in their flagship brand AVA Virgin Coconut Oil (VCO), GKV Foods already had strong production credentials — sourcing coconuts from smallholder farmers in Ghana’s Western and Central Regions, operating a “zero waste” model, and holding quality certifications.
However, their digital presence didn’t truly reflect the premium quality, sustainability ethos and innovation embedded in their brand. They lacked:
A polished, modern website to showcase their story, products, production process and corporate values.
High-quality product photography to capture the premium nature of AVA VCO and related coconut-derived products.
Engaging video content to tell the behind-the-scenes story of sourcing, zero-waste processing, farmer partnerships, and export markets.
A unified suite of social-media creatives to build brand awareness both locally in Ghana and internationally.
Our Approach & Solution
We stepped in with a comprehensive end-to-end digital content and branding support strategy that addressed each of the company’s needs:
1. Website Development
We built a responsive, visually engaging website that meets GKV Foods’ aspirations:
Clear “About Us” section highlighting their mission: producing “Quality Foods for Healthy Living”.
Product showcase pages (e.g., AVA VCO in multiple formats) with e-commerce functionality for online purchases.
A story-driven “Sustainability & Community” section illustrating their zero-waste operations and farmer partnerships.
Easy navigation, mobile-friendly layout, and strong brand photography integrated throughout for premium feel.
2. Product Photography
We developed a photography style that elevated the visual presence of AVA products:
Shot still-life compositions of the oil bottles, jars and containers (500 ml, 1 L, 4 L) in clean, premium settings, highlighting clarity of oil and brand packaging.
Captured ingredient/context shots: coconuts on the farm, mature coconut meat, the extraction process — tying the end product back to the origin story.
Ensured consistency of lighting, colour palette and brand identity across all product lines (oil, coconut powder, coconut snacks) so assets could be used on the website, social media and printed collateral.
3. Video Campaigns
We created a video campaign series to bring alive key brand narratives:
“From Farm to Bottle” – a short documentary showcasing GKV’s sourcing from small-holder farmers, processing in Ghana, zero-waste model (shell charcoal, fibre bio-fuel).
“Why AVA Virgin Coconut Oil?” – explainer video about cold-pressed technique, certifications (FDA Ghana, Ghana Standards Authority), and quality assurance testing.
“Community Impact” – highlight of how GKV supports farmers, employs local community members (80 % from community) and reinvests in the region. These videos were optimized for use on the website, YouTube channel, and social-media platforms.
4. Social Media Creatives
To build consistent and engaging brand presence, we produced:
A set of branded templates for posts (Instagram, Facebook, LinkedIn) incorporating AVA brand colours, product imagery, value-statements and key certifications.
Monthly content calendar: product features (“Did you know AVA VCO is triple-filtered and additive-free?”), sustainability facts (“GKV uses coconut shell to make charcoal – zero waste”), farm-to-table stories, recipes incorporating the oil.
Short animation clips and stories highlighting export markets, new formats (4 L gallon), and social responsibility initiatives (e.g., donations to local school)
Engagement-boosting campaigns (e.g., “Share your favorite dish using AVA VCO”, “Meet the farmer behind your bottle”).
Results & Impact
A polished, professional website now serves as GKV Foods’ digital flagship: telling their story, displaying their products, enabling direct purchase and elevating their brand.
High-quality photography assets now give AVA products the premium visual treatment they deserve — helping distinguish them in local and export markets.
Video content has increased brand credibility: customers and trade partners can see the process, the certifications, and the ethos behind the brand.
Social media creatives and campaigns have boosted brand recognition, reinforced AVA’s premium positioning and sustainability messaging, and built a stronger connection with both Ghanaian and international audiences.
Through the integrated digital presence, GKV Foods is better positioned to achieve their vision of being a world-class agro-processing consumer group in the West African sub-region.
Our collaboration with GKV Foods wasn’t just about digital marketing — it was about amplifying a brand that empowers communities, supports sustainable farming, and promotes health through natural products.
AVA Virgin Coconut Oil now shines not only on shelves, but also across screens around the world.
